4INFO Announces Mobile Partnership with Knitting Factory
4INFO to Provide Event Calendar, Event Alerts and E-mail Newsletter Registration via Mobile Phones for Los Angeles and New York Knitting Factory Venues
PALO ALTO, Calif. – Aug. 23, 2005 – 4INFO Inc., the leading mobile search service, announced today a partnership with Knitting Factory Entertainment, a unique entertainment company with a combination of branded content and concert venues. 4INFO will provide mobile search results for artists and events at the Knitting Factory venues in Los Angeles and New York, and will enable mobile registration for the Knitting Factory newsletters.
4INFO will allow wireless users to access the Knitting Factory calendar through its platform of mobile search services (text message to 44636, email to search@4INFO.net, and on the Mobile Web at http://wap.4INFO.net). Users can easily and quickly search by venue, artist or date to receive complete event calendar results with detailed time and location information. 4INFO will also provide the distribution interface for ringtones, screensavers and wallpapers of the Knitting Factory’s affiliated record labels and artists.
Knitting Factory fans will also be able to sign up for text message alerts by subscribing to the Knitting Factory alerts service on 4INFO for both the Los Angeles and New York venues. Alerts will include any changes in the event calendar, last-minute invites to shows that have not been sold out and other breaking event news.
“If you want to be in tune with the up and coming bands in the hippest locations, then you must be connected to the Knitting Factory’s extensive concert schedule,” said Pankaj Shah, CEO of 4INFO, Inc. “4INFO provides music aficionados with an innovative way to stay connected to the music scene.”
"Our consumers are young, technologically savvy, trend-setting urban-actives who want information at their fingertips,” said Jared Hoffman, president, Knitting Factory Entertainment. "We are thrilled to be partnering with 4INFO to bring the latest information about our shows and events to the cutting edge of search technology and are looking forward to developing many exciting and unique applications to enhance the wireless experience."
4INFO’s partnership with Knitting Factory for event and promotion services, which include keyword query responses, text alerts and provision of a mobile download interface, will be available to consumers in late October 2005. Anyone with mobile service on all major U.S. cell phone carriers will be able to use all services free of charge, although normal carrier charges may apply.
About 4INFO
4INFO, Inc. (www.4INFO.net), the leading mobile search service, allows users to quickly, easily and affordably find relevant information on their mobile devices. Through its multiple search platforms (SMS, WAP, Email, and at 4INFO.net), 4INFO provides local directory, entertainment, and real-time information services, including sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations and stock quotes. 4INFO’s investment partners include U.S. Venture Partners and Draper Fisher Jurvetson. 4INFO is headquartered in Palo Alto, Calif.
About Knitting Factory Entertainment
No one presents more emerging and established talent to American audiences in a live setting than Knitting Factory Entertainment - America’s premier and most authentic source for the discovery of cutting edge music. Knitting Factory Entertainment operates the world famous Knitting Factory music venues in New York and Los Angeles, and develops dynamic, music-based entertainment and marketing programs directly serving the desirable urban active metropolitan demographic. Knitting Factory Entertainment’s branded entertainment services have been developed across fifteen years’ experience in festival, national tour and special event development in conjunction with an exciting array of media partners across all platforms. Knitting Factory Entertainment is a uniquely positioned and highly trusted conduit to the music consumer.
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