Mobile Wisdom from ad:tech Chicago

Atch_125x125 Zaw Thet, CEO at 4INFO, is going to be speaking next week at ad:tech Chicago.  The folks at ad:tech are increasingly serving the industry demand for information on mobile marketing and advertising, and their Chicago event will feature a number of sessions devoted to these topics.

Zaw's panel is on Tuesday, July 31 at 10:45am with the topic, "Impact of Mobility Solutions on Consumer and Brand Experiences."  Be sure to stop by to hear his thoughts and others on how business can use mobile marketing to reach out to consumers, and how consumers experience mobile services. Hear how mobile outreach can build customer affinity and brand recognition at a deeper level to develop stronger customer relationships.

Of course ad:tech offers information about everything from mobile and social networking to lead generation and SEO. If you'd like to join us there, Register now and save 35% using code 2XCH53.

If you're waiting for New York, then we'll see you in November, because we'll be there too. Hope to see you! 

Posted by 4INFO Kirsten

July 26, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

July 26th: Digital Media Review Mixer

4INFO is a sponsor of the ContentNext Mid-Year Digital Media Review Panel and Mixer.  Registration is open now, and the event is free, so check it out.  The panel will be covering the deals and activity in the media industry, including mobile and on-line, with a particular focus towards entertainment.  We continue to see strong interest from 'traditional' media companies in reaching out to mobile consumers, and entertainment-via-cell phone is a hot topic, so we're looking forward to hearing what the panelists have to say.  Zaw Thet and a few other 4INFO folks will be there, so if you plan to attend, be sure to catch up with one of them!

Posted by 4INFO Kirsten

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July 09, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO at Ad:Tech

4infoparty1_2Last week was Ad:Tech San Francisco, and 4INFO was there in full force!  We kicked off events with a party, co-hosted by Brightroll, held at Slide, an infamous downtown San Francisco speakeasy.

Interactive media types gathered to enjoy such signature drinks as "Text on the Beach" and the "MixtMedia Mojito", while discussing opinions on the next big thing in advertising and media.  We're pretty sure we enjoyed ourselves, but with the two day expo ahead, we had to question the wisdom of hosting such an excellent bash upfront.  Could we live up to it?

Of course we could!  The floor at the Ad:Tech expo was busy, and the 4INFO booth was packed.  We announced our upcoming Ad Marketplace.  We were in awe of the free beer and booth babes in evidence at the show, but even without such attractive offerings, 4INFO managed to attract plenty of visitors who wanted to know more about our national ad network and how to make their content mobile.  It seems that SMS/text messaging is hot, and we're smack-dab in the middle of it all.  It's a good place to be!

See you next year at Ad:Tech San Francisco!

 

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May 05, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO Mobilizing the Sports World

Fsta We recently had the opportunity to meet with some of the biggest sports fans in America at the Fantasy Sports Trade Associates conference in Chicago. 4INFO is helping them stay connected with their readers, players, and fans by mobilizing their content. It's easy and free using our Open Platform system. One attendee wasted no time in mobilizing his content. Check out the alert  Fafarazzi  set up at the conference for their celebrity fantasy league.                                                    

Posted by 4INFO Erica                                             

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February 27, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO Zaw @ Mobile Persuasion

40757908 The Mobile Persuasion Conference on February 2nd, is a full-day, eight session conference hosted by the Stanford Persuasive Technology Lab featuring expert talks and panels on how mobile technology can change attitudes and behaviors.

The conference is for innovators, researchers, and companies creating tehcnologies that are changing lives in the areas of health, commerce, activism, social networking, advertising, conservation, and mobile gaming.

4INFO's Zaw Thet, CEO, will be speaking at the conference about the present and future of the mobile industry, as well as being named a Business Week m-Commerce Baron.

Tickets are available for $349 at the Mobile Persuasion web site.

The event will be held at the Oak Room at Tresidder Memorial Union on the second floor.

459 Lagunita Drive, Stanford, CA 94304.

- Posted by 4INFO Bob

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January 29, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO Sponsoring Digital Experience @ CES

4INFO is sponsoring the Digital Experience! event this weekend, January 7th, in Las Vegas. Digital Experience! is the country’s largest and best-attended media event dedicated to showcasing the very latest innovations in consumer electronics.

Digital Experience! is taking place on January 7th, 2006, at Caesar's Palace in Las Vegas from 7-10 PM. Come say, "Hey!" to 4INFO Zaw, Bob, and Lee on Sunday night before you kick off your CES week!

- Posted by 4INFO Bob

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January 04, 2007 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO's Zaw Thet Speaking at MMA Forum

Mma_logo Whether you are currently running a mobile campaign or looking to add one, look to the MMA MOBILE MARKETING FORUM to take your campaign to the next level. 4INFO’s CEO, Zaw Thet, will be discussing our partnership with Gannett, as a case study from soup to nuts, and how we plan to continue optimizing and revolutionizing the mobile information industry.

Successful Case Studies, Tuesday at 245p PT
Case studies help new entrants to the mobile world understand what is possible.  This panel will discuss what success means in mobile by highlighting campaigns that have worked, those that have not – and how these can be evaluated.

Moderator:
Tim Solt, SVP of Sales, go2 Directory Systems, Inc.

Panelists:
•    Christopher Brunner, VP, Mobile Content & Services, Univision Communications
•    Nihal Mehta, Co-Founder & CEO, ipsh!
•    Scot Talcott, COO, Catchwind
•    Zaw Thet, CEO, 4INFO, Inc.

The MMA MOBILE MARKETING FORUM is taking place on November 28th, 2006, at the Hyatt Regency Century Plaza in Los Angeles.

- Posted by 4INFO Bob

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November 27, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

Chicago Here We Come

4INFO launched a number of campaigns in the sports-loving town of Chicago. Included in this promotion are some billboards, such as those to and from the United Center, in tech-savvy Bucktown, and a few other areas.

Check out an example below:
Chibillboard

Of course, the curse of 4INFO reared its ugly head again. These boards went up at the end of last week, prior to the Bears losing their first game of the season to the Dolphins. Read more about the curse here.


- Posted by 4INFO Bob

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November 08, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

Versus: Soul of a Champion & 4INFO

Vs_logo_whole VERSUS' new weekly series, USA TODAY’S Soul of a Champion, developed in part with the sports editors at USA TODAY, will define the qualities that set true champions apart from others, examining the intangibles that go beyond athletic talent alone.  From commitment and competitiveness to confidence, intelligence and resilience, experts believe these behaviors are just as vital to the success of an athlete as stats or box scores.

Tonight's episode (10p ET on Versus), which covers Professional Bull Rider Justin McBride, will also include the first instance of 4INFO's ability to provide a mobile voting platform. Soul of a Champion will be covering a number of athletes this season, including Jeff Gordon, Tom Brady, Martina Navratilova, Gary Gait, Martin Brodeur, Bob Knight, Dawn Staley, Mariano Rivera, Floyd Mayweather Jr., and Kortney Clemons in season one. Season two is where 4INFO comes in...

USA TODAY, Versus, and 4INFO have combined to ask the viewers to text in athletes who they think have been left off of the above list by sending in "soul" and an athlete's name (e.g. "soul john doe") to 4-4-6-3-6.

Learn more about "Soul of a Champion" at the following locations:

USA TODAY's Sports Scope Blog

9/25 article in USA TODAY: "Soul of a Champion: Athletes share common competitive thread"

- Posted by 4INFO Bob

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October 24, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

"Mobility! It’s not a choice, it’s a requirement."

4INFO to Present at Under the Radar | Mobility Conference

Under the Radar

4INFO has been selected by IBDNetwork to present at the Under the Radar | Mobility conference, taking place on November 16, 2006 at Microsoft's campus in Mountain View, CA:

Mobility! It’s not a choice, it’s a requirement. Even in the U.S., where usage rates have trailed our neighbors for years, innovation is finally taking off. Applications, content, and busines models must be customized to fit the needs of the ultramobile lifestyle.

Register for the event, support 4INFO, and network with some of the most innovative mobile companies in the industry!

-Posted by 4INFO Carol

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October 20, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO Presents at Mobile Monday

Mm_1

Recently, 4INFO's Lee McArthur presented at Mobile Monday, a free monthly presentation and networking event in the San Francisco Bay Area to keep tech professionals in the know about the mobile industry.

This month Mobile Monday invited several companies to demo their products.  Mike Rowehl, co-founder of Mobile Monday, summed up  4INFO's demo on his blog:

Lee from 4Info showed off some of the SMS based query services they run, described some of the notification services they’ve been working on, and clued us in to a super secret “text me” widet you can add to your webpages. They have a bunch of existing alert styles - sports, weather, package tracking, and your own customer reminders you can schedule to get delivered to your phone. Cool deal.

Bite Communications was also in attendance, and we were chosen to be featured in their pod cast on the event!  Check out their blog to read Zinnia's take on the event and to hear 4INFO Lee discuss mobile advertising.

- Posted by 4INFO Carol

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October 05, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

4INFO's DEMOfall Experience

Demo1

Last week, 4INFO descended on San Diego for the prestigious DEMOfall conference.  We had a great time showing off our new Open Platform technology, and not only were attendees impressed with how easy it is to take their content mobile, but we've received good press as well!

Demo2

Check out our DEMOfall page to find out more information, and more importantly, to see our CEO, Zaw Thet, in action!

Demo3

Thanks to our awesome 4INFO DEMO team for a great conference, and to our Open Platform team for creating this amazing service!

Check out our past blog postings on DEMOfall and Open Platform:

- Posted by 4INFO Carol

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October 05, 2006 in 4INFO Events | | Comments (0) | TrackBack (0)

Rams, Eagles, SGW & 4INFO

This past weekend, the Philadelphia Eagles engaged the St. Louis Rams on the gridiron, but teamed up to make their fans publically aware of global warming. Several announcements were made to those in attendance at the Edward Jones Dome, instructing them how to learn more about global warming and join the virtual march.

If you'd like to join the march, text message "sgw" to 44636 for more instructions.

The Stop Global Warming Virtual March on Washington is a non-political effort to bring all Americans together in one place, proving there is a vast consensus that global warming is here now and it is time for our country to start addressing it. With the support of leading scientists, political and religious leaders, prominent Americans and concerned citizens, the Virtual March on Washington will move across the United States via the Internet from one town to the next, showing the evidence of global warming's alarming affects, and highlighting real people's concerns and real solutions along the way.

More information can also be  found at http://www.stopglobalwarming.org.

- Posted by 4INFO Zaw

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December 19, 2005 in 4INFO Events | | Comments (0) | TrackBack (0)