Yikes, sorry!

You know, I love my celebrity gossip as much as anyone, but I only need to hear about each headline once.  As some of you may have noticed, we are having a technical issue with the celebrity gossip service, which resulted in some people getting the same message more than once.  So, this is a big apology for that, and we are working to fix the problem.

Posted by 4INFO Kirsten

SMS in the news!

I ran across a new use for SMS (text messaging) that you don't see every day.  Cellular News is reporting that Finland has found a new way to protect their isolated rest-stop toilets from vandalism, while still providing public access.  If you need to use the facilities, people just need to send the word "open" to a short code listed at the bathroom, and the door is unlocked remotely.  If the room is vandalized, a short-term record of the phone number that unlocked the door prior to the vandalism can help authorities track down the vandals.  A clever solution using our favorite mobile technology!

Posted by 4INFO Kirsten

Celebrity Gossip ALERT!

Can I ask everyone to remove your hats, lower your eyes, and take a moment to reflect upon the momentous milestone achieved by 4INFO only moments ago?

Yes, at approximately 2:07pm Pacific Time, 4INFO delivered the 1,000,000th celebrity gossip text message alert of 2008.  The celebrity featured in message number one-million?  Madonna - having newly been named the "richest woman in music" with a tidy income of $72 million last year.

4INFO only introduced this service last year, but it has taken text addicts and celebrity fans by storm.  In a world where interesting celebrity gossip changes more frequently than Oprah's hairstyle, you need the right tools to keep in touch.  Step aside Perez Hilton, watch out D-Listed - when you're on the go, only 4INFO can keep you up on the latest and greatest in celebrity news.

We at 4INFO would like to take this opportunity to thank all the fans out there, and also Ms. Britney Spears for helping make this milestone happen.

Posted by 4INFO Kirsten

YouMail and 4INFO

Have you heard of YouMail?  It's a rather spiffy service that lets you customize the voicemail message on your cell phone by caller.  So if your grandma is calling from the old country, you can set it up so that when she calls, she hears a voicemail message from you in polish, just for her!  Or better yet, if you've got an ex who just hasn't taken the hint - set up your phone so that they get a message from you asking them to back off, and then hangs up on them without allowing them to leave you a message!  There are lots of other bells and whistles too.

What does that have to do with 4INFO?  Well, YouMail can send you a text message when somebody has left you a voicemail.  We're helping out with that piece, and throwing some advertising on the message at the same time, which lets YouMail keep the service free.  Mashable wrote a bit about it yesterday, as did IntoMobile.  Although people tend to dislike advertising, they do like getting stuff for free, and if the ad is for something they want - well, that's just frosting on the cake of this cool service.

Posted by 4INFO Kirsten

Bigger, stronger, faster

Let me start by blowing the dust off this blog.  There, that's better.  Yes, this poor space has been a tad neglected over the past few months, while we've been busy, busy, busy!  So, please allow me to fill in a few of the details on what's new with 4INFO.

213173679mWe moved our headquarters!  The 4INFO offices are now located in San Mateo, CA and we have much more space than before.  The new coffee maker was a bonus.  We're hoping to host a little event here soon, so that everybody can check out the new digs. 

We've also been hiring!  Our team keeps growing, and this new office may be full in no time.  But we're still looking for great folks, so if you're interested, send an application our way!

Why are we so busy hiring?  Because we've got great new products and great new partners joining us all the time.  You may have heard that you can get your Evite information sent straight to your phone now, just in time for all those holiday parties, thanks to a partnership with 4INFO. We had that investment by NBC Universal.  The San Francisco 49ers are now offering special team alerts through 4INFO - just text FAITHFUL to 4INFO (44636) to check it out (go Niners!). And E! Entertainment television has their own entertainment news alert service - try it by texting ENEWS to 4INFO (44636).  Plus one of our favorite money-savers, Free411, will now send you a text message with the phone number you requested, powered by 4INFO too!  Why are you paying for directory assistance?  1-800-Free411 is way more handy, and - FREE!   And of course, with the NFL season in full swing, you're probably all over the free football score alerts and player alerts already.  There's much more, but I think I need to save it for a future post.

Be safe out there for the holidays, and if you need a little extra cash for all those gifts, don't forget to use our referral program to tell a friend about 4INFO!

Posted by 4INFO Kirsten 

Like 4INFO? Tell a friend and get some cash!

Where has time gone?  One minute we're a quiet little company, chugging away in the depths of the mobile search industry, the next minute we're a mobile juggernaut poised to take over the world!

Or something like that.

But we do have a pretty cool service, if I do say so myself.  If you think so too, then here is your chance to tell your friends about it and get a little reward for it too. Here's how:

Basically, if you tell friends about 4INFO, you get a $5 certificate to Amazon.com for each one that signs up for an alert. The only catch is that they can't have used 4INFO before. They have to be brand new to us.  There is no limit on how many $5's you can get, and our text message alert services are free, so your friends can't complain that you're trying to sell them stuff.

We even have a special referral program just for fantasy sports commissioners and players, so you can refer a whole league. Fantasy sports types can sign up to get scores from their favorite teams or specific player stats sent via text message.

So, without further ado, here are the links!  Be safe out there... 

REFER A FRIEND

REFER A FANTASY LEAGUE

Posted by 4INFO Kirsten

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Barry Bonds is a Home Run with 4INFO Users

You can love him or hate him, but you can't deny that people are interested in Barry and his quest to break the home run record.  Judging by the skyrocketing number of queries we're getting about the famous and controversial slugger, he is a hit (to say the least) with 4INFO users. Last night’s record breaking home run coincided with a record breaking number of queries on a single player — nearly 500 users asking for Bonds stats within a few hours. With this extreme demand for real-time information, and the excitement surrounding Bonds, 4INFO users can't go wrong with our alerts for the most up-to-the minute information. We'd like to think that with our free major league baseball player alerts, 4INFO hit one out of the park.

Stay tuned, sports fans...  free NFL player alerts are coming soon too!

Posted by 4INFO Kirsten

Mobile Wisdom from ad:tech Chicago

Atch_125x125 Zaw Thet, CEO at 4INFO, is going to be speaking next week at ad:tech Chicago.  The folks at ad:tech are increasingly serving the industry demand for information on mobile marketing and advertising, and their Chicago event will feature a number of sessions devoted to these topics.

Zaw's panel is on Tuesday, July 31 at 10:45am with the topic, "Impact of Mobility Solutions on Consumer and Brand Experiences."  Be sure to stop by to hear his thoughts and others on how business can use mobile marketing to reach out to consumers, and how consumers experience mobile services. Hear how mobile outreach can build customer affinity and brand recognition at a deeper level to develop stronger customer relationships.

Of course ad:tech offers information about everything from mobile and social networking to lead generation and SEO. If you'd like to join us there, Register now and save 35% using code 2XCH53.

If you're waiting for New York, then we'll see you in November, because we'll be there too. Hope to see you! 

Posted by 4INFO Kirsten

Will Harry Potter Live or Die?

Even mobile fans aren't sure of the fate of the young wizard.  The results continue to pour in as Harry Potter fans respond to two questions posed in a text message from Borders as a way to promote the release of the upcoming Harry Potter Book.  In the mobile marketing campaign for the new release, two questions are posed to people who use 4INFO for information and entertainment updates:  1)  Will Harry Potter Live or Die? and 2) Is Snape a Friend or Foe? People are prompted to reply to the message with their vote, and rewarded with a discount on the book purchase.   The poll is ongoing, and the results are all running close.

Will Snape betray Harry?  59% of mobile fans say YES

Snape: Friend or Foe? 61% of mobile fans say FOE

Will Harry Potter Live or Die?  72% of mobile fans say he will LIVE

I've got my book pre-ordered, and by Monday I hope to know the answer to these pressing questions. Enjoy the book everyone!

Posted by 4INFO Kirsten

4INFO is "Always On"

We’d like to thank AlwaysOn for selecting 4INFO as one of the AO 100 Top Private Companies for 2007.  This elite list was compiled by the AlwaysOn editorial panel, and only companies that were peer-nominated were eligible.   The idea behind the AO100 top private companies list is to identify the most promising entrepreneurial opportunities and investments in the global technology industry, and we’re happy to be in that category, along with other excellent companies.

Posted by 4INFO Kirsten